Hyundai America Technical Center, Inc.



Cutting Edge Design

Design is a key priority for both Hyundai and Kia. The HATCI Design team is composed of engineers, model makers and technicians who utilize the world’s most advanced visualization, graphics, and clay modeling technologies to enrich Hyundai and Kia products with world-class design that will continue to increase both brands’ growing popularity across the North American market.

Responsible for designing and developing compelling vehicles appealing directly to consumers in North America, the Design Studio also collaborates with North American Marketing and Product Planning partners to create “one voice” for future products. Drawing inspiration from non-traditional sources, the Design team’s responsibilities include interior, exterior and color and trim for production, advanced production and concept development. This team makes intricate choices that ultimately aim to generate an emotional response within consumers.